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Carlo Spada, Carlos Costa and Guillaume Prevost are the founders of FriendTheory.com.
The online platform connects people with their friends of friends network so they can find free & trustworthy accommodation all around the world. By leveraging on your existing social network, the system locates where your direct friends and friends of friends are in the world, so you can filter your network and find what each of them is willing to offer you - from accommodation options (e.g. couch) to any detail that can be valuable for a traveler (e.g. grab a beer together, tips or even laundry).
The challenges Friend Theory is facing:
The system can only display your friends and friends of friends who are already part of Friend Theory. Since we are young startup, if someone sign up to the platform and s/he hasn't been referred by any friends, the likelihood of just seeing an empty map it's quite high - for this reason, there is the need to work out WHAT value Friend Theory can deliver to people through the platform even before having any friends on board and HOW it is possible to push referral and show the value of referring friends onto the platform.
Main desired outcomes:
- feedback from anyone with any sort of Growth skills - from Growth hacks, to organic growth (especially if it's through referral) to even paid campaigns
- feedback from UI/UX Designers and Software Developers, as part of the growth strategy will have a lot to do with the entire user experience on the platform