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A productized service is a done-for-you service, packaged with a defined scope and price. It turns any service, such as web design or marketing, into an off-the-shelf style solution. This approach offers a few advantages:
- easier marketing;
- more scalable business;
- easier to delegate, letting you shift from freelancer to entrepreneur. Daniele has built my own productized service business and is more than happy to share with you what he has learned in his journey.
If you're a freelancer or sell services, this talk will give you ideas for a different approach and business model.
Italian via Amsterdam, after a career as IT engineer Daniele turned digital entrepreneur seeking a better life and warmer winters. He started buying existing websites and making them more profitable. After 4 years and many countries, Daniele realized that many biz owners stumble on the technical sides of their web projects. And that's why he started WP-OK, a productized service business providing unlimited WordPress support to serious website owners.