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Unprecedented entrepreneurial growth means almost all businesses will at some stage look to raise external investment. Being prepared with the correct approach and content harnesses your ability to make a lasting first impression and quickly win the trust and confidence of investors from the outset.
Learn the key tools of successful fundraising to grow your business. Understand the dynamics of good pitches and the art of using auxiliary content to strengthen your position when approaching investors. Learn how to build trust and confidence with investors from the start by being prepared and learn how to think from their perspective and what this means to your strategy and pitch. In the first part of the talk, I will help you unlock the dynamics behind effectively communicating your key business drivers and bulletproofing this so no doubt is left in the minds of investors. This is the number one aspect I see is missed in 70% of pitches, leaving investors to be the detective and decide for themselves if you are worthy of investment. Eliminating ambiguity and communicating powerfully with conviction and validation, both in oral discussions as well as written content you share, strengthens your position and builds a secure foundation to attract investment with ease.
About the speaker:
Pia fell on advising startups and expansion raises by accident having left the world of fundraising for private equity funds to specialize in Functional medicine and stress transformation for healing. She quickly realized the same strategies and approach we used to raise funds from institutional investors apply to startups.
Experience in financial PR and corporate strategy, allows her to then ensure businesses are effectively communicating their value in a way that builds confidence with investors.