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Did you know that 60% of startup businesses fail while scaling too fast?
The aim of this event is to support you in unlocking your business full potential using logic & magic:
- create a solid strategic vision with strong sense of purpose, mission and values - people don’t buy what you do, they buy WHY you do it!
- consolidate your business fundamentals: why do you do what you do? What problems are you trying to solve? Who is your target?
- build a rock star team based on trust, respect and skills. Play hard, work hard.
- get inspired!
During this talk you will learn:
- to re-frame your strategic business thinking why, what and how
- to strengthen the golden rules for your business model canvas: what problems you are solving? Who is your target audience? Which channels are you going to use along with the main one?
- to rapidly track your business: how can you build, measure, learn in a better way
-to successfully build a team: what undermines high performing teams? Skills, roles, leadership, culture, personality types?
- best case studies' practices, their experiences and tools
About the speaker:
Cristina is Portuguese, from Lisbon, but she lived in Rome and London during the past 10 years.
In September 2017 she started her project “a quest for a meaning journey”, travelling around the world to re-invent herself, learn, be inspired and design the next chapter of her life.
She is living and working to create more purposeful and impacting businesses.
Cristina is a visionary leader with multiple achievements in the FMCG industry. She has built brands around topics such as growing food, personal care and home care.
She worked 14 years for Unilever ,in the Global Brand Marketing team, Strategy , Customer & Shopper Marketing, Retail, E-commerce, New Business Models B2B and D2C.
Cristina key achievements:
* Wall’s ice cream global re-branding, launch and growth across 52 countries
* Founder of the new Disruptive E-commerce Business Models
* Business partnerships for offline retailers and online pure plays
* Business Transformation, Leadership, Growth mindset and mentoring skills
Currently, she is working as business advisor consultant for startups and NGO’s and she is mentoring young talents.
Did you know that 60% of startup businesses fail while scaling too fast?
The aim of this event is to support you in unlocking your business full potential using logic & magic:
- create a solid strategic vision with strong sense of purpose, mission and values - people don’t buy what you do, they buy WHY you do it!
- consolidate your business fundamentals: why do you do what you do? What problems are you trying to solve? Who is your target?
- build a rock star team based on trust, respect and skills. Play hard, work hard.
- get inspired!
During this talk you will learn:
- to re-frame your strategic business thinking why, what and how
- to strengthen the golden rules for your business model canvas: what problems you are solving? Who is your target audience? Which channels are you going to use along with the main one?
- to rapidly track your business: how can you build, measure, learn in a better way
-to successfully build a team: what undermines high performing teams? Skills, roles, leadership, culture, personality types?
- best case studies' practices, their experiences and tools
About the speaker:
Cristina is Portuguese, from Lisbon, but she lived in Rome and London during the past 10 years.
In September 2017 she started her project “a quest for a meaning journey”, travelling around the world to re-invent herself, learn, be inspired and design the next chapter of her life.
She is living and working to create more purposeful and impacting businesses.
Cristina is a visionary leader with multiple achievements in the FMCG industry. She has built brands around topics such as growing food, personal care and home care.
She worked 14 years for Unilever ,in the Global Brand Marketing team, Strategy , Customer & Shopper Marketing, Retail, E-commerce, New Business Models B2B and D2C.
Cristina key achievements:
* Wall’s ice cream global re-branding, launch and growth across 52 countries
* Founder of the new Disruptive E-commerce Business Models
* Business partnerships for offline retailers and online pure plays
* Business Transformation, Leadership, Growth mindset and mentoring skills
Currently, she is working as business advisor consultant for startups and NGO’s and she is mentoring young talents.