You have something to say, but do you know how to say it?
Simply put - if you don't have a branding strategy, then you don't have a marketing strategy. The content we use to portray our business shapes the way we interact with our customers. Branding shapes the way we write this content. On this Skillshare, Foster will teach you how to determine the brand drivers that ultimately carve your niche. We'll cover the importance of using different tones with different people, while simultaneously avoiding multiple personality disorder at your company.
Skill Level: Beginner
What You'll Learn:
-Personality Test for your Business
-Brand Drivers --> Competitive Advantage
-Crafting a Message
-Tone vs Voice
-Branding Exercises
About the speaker:
Foster Daly previously worked for Amazon in Operations Management. Then he moved to the Machine Learning team at a marketing analytics firm in Dallas, Texas. He is now currently working for a private Public Relations firm that leads political strategy for Google, Uber, WeWork, and Michael Bloomberg. Most importantly, he runs a branding and content marketing firm named Annecy Agency with fellow Hubudian, Lauren Ritchie.
Event Registration Instructions
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This event is for Hubud and Dojo members only with 10 limited spots for public. If you want to join this event, please register at Hubud Front Desk or send us an email to rsvp@hubud.org and kindly mention if you’re an active members or non members.
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