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Chiara Leto is a brand which focuses on hand-printed textiles. All fabrics are made from 100% natural fibers, sourced in Indonesia and printed in Bali. The brand uses environmentally friendly inks, makes use of screen printing's slow production processes and collaborates with sustainable workplaces. Chiara Leto’s aim is to create a physical visual diary of various collections. Each one of them represents the natural flora and fauna that characterizes the places where the designer travels.
The challenges Chiara Leto is facing:
The biggest struggle is strategy. Which voice should the brand adopt in order to narrate in the best way the story and the purposes behind the business? Since Chiara Leto hasn't marketing nor sales background and knowledge, she needs help with her USP and with the best practices used to create awareness around the brand itself.
Main desired outcomes:
- get some insights about the values that people look for when making a purchase and choosing a product over another one
- understand how much impact has the ethical aspect of a brand
- get feedback from people in the marketing, branding, sales and blogging industry, but not exclusively.
- honest feedback from as many people as possible is appreciated