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DTSTART:19820101T010000
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DESCRIPTION:This event is for members only. Find out more about membership 
 (including Events Only membership) at https://www.hubud.org/join/\n\nAtten
 tion! This event will be based on Greenpeace campaigns\, so if you are Mr.
  Donald Trump\, please stay away from it.\nWhen you mention “Greenpeace
 ”\, people usually imagine a picture of a whale or anti-nuclear protests
  or Arctic scandal. But what makes you think about it? What makes The Guar
 dian or The New York Times talk about our campaigns for free? It’s all p
 ossible only because we know how to bring the most difficult environmental
  issue to a great story. So\, do you want to know how we do it?\n\nWhy you
  should attend this talk:\nHow has a great story brought to life? What que
 stions should you ask to make it happen? How to make your story connected 
 to every busy sales manager\, who thinks he has no time for good deeds?\nT
 his event based on all Daria's experience in Greenpeace. The organization 
 never talks directly about itself but rather telling stories of people\, a
 nimals\, continents and the whole planet. Stories that describe very diffi
 cult environmental problems in very simple images.\nThis event will be bas
 ed on examples\, inspiring pictures and pretty difficult questions that ev
 ery project team should ask themselves at the very beginning.\n\nDuring th
 is talk you will learn: \n- how to make any story closer to your target au
 dience\n- how to show a picture of a penguin but still talking about clima
 te change\n- how to trust a person with the weirdest idea in the room\n- w
 hat is the difference between the story built for a media and the story bu
 ilt for a social media\n\nAbout the speaker:\nDaria has a master in econom
 ics and 10 years of experience in marketing. She joined Greenpeace Russia 
 almost two years ago as a digital marketing manager. No jokes\, she didn
 ’t know anything about Greenpeace before her first job interview. And no
 w Daria is saving the forest in Siberia and penguins in Antarctica and she
  is fighting with air pollution in between.\nEvent link: https://Hubud.spa
 ces.nexudus.com/en/events/view/663806146/skill-share--how-storytelling-can
 -literally-save-the-world\n
DTEND;TZID=Asia/Singapore:20180807T133000
DTSTAMP:20260422T222112Z
DTSTART;TZID=Asia/Singapore:20180807T123000
LOCATION:Hubud
SEQUENCE:0
SUMMARY:Skill Share: How Storytelling Can Literally Save the World
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