An Interactive Workshop.
What's in a brand? Actually, everything. It’s not just about what your organization does or sells, but who you are as a company. What you stand for. Defining your brand and truly understanding your audience should be the foundation for your business. In this interactive workshop, we'll delve into the art and science of branding positioning and strategy. You'll have the opportunity to begin developing your brand identity and hopefully walk away with a newfound understanding of your organization's purpose.
Skill level: Beginner to Intermediate.
What you'll learn:
- What makes a brand matter
- How to connect your values with your audience
- Participants will begin to develop their brand position
About the speaker:
Tasha Prados is the CEO and Founder of Duraca Strategic, where she partners with passion and purpose-driven organizations to help them maximize their impact. Tasha is a bilingual and multicultural strategist with ten years of international project management, communications, and marketing experience with the world’s leading brands, publishers, and nonprofits. Tasha has developed strategy and executed integrated campaigns for clients like the Peace Corps, Intel, and the U.S. National Institutes of Health. Her work has received over a dozen industry awards, including from the Shorty Social Good Awards, the Public Relations Society of America, and the American Advertising Federation.
Event Registration Instructions
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This event is free for Hubud and Dojo members only. Limited to 30 places. Register at Hubud Front desk or send an e-mail to rsvp@hubud.org.
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