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If you run a WordPress website, you’ll no doubt have an aim (which is often to make money in some way) and need to drive traffic to your website to achieve it. Many website talks are aimed at e-commerce, whilst my background is in B2B marketing and lead generation websites. This talk will help you set up clear goals in Google Analytics to measure website success, and give three useful ways to start driving *measurable* website traffic.
With an estimated 140,000 new websites launched every day, you need a long-term plan to drive consistent website traffic. Penni will give her top tips for driving consistent traffic, including;
- Contact forms & conversion measurement
- On-site SEO
- Being helpful on social media
- Blogging for your customers’ pain points
About the speaker:
A CIM qualified marketer, Penni’s background includes growing and transforming marketing departments in the manufacturing and tech sectors. With a solid focus on customer benefit, Penni helps small and large businesses to create conversion-focused websites, content and digital marketing.
With a strong interest in how digital works,
Penni Stanton is just as happy manipulating code as she is at writing conversion based copy. Penni has been published on leading websites on the topics of marketing technology, email marketing and marketing automation, such as smartinsights.com.