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If the terms "brand" and "brand building" sound exciting to you, ethnography and design thinking are useful tools that need to be learned. Branding is more than just a logo. It’s a lot of little things that leave your clients and customers feeling good about you, your product or your service.
If you want to know how to build a brand that has a defined identity, this talk will get your mind jogging on the questions you need to answer to get there.
If you’ve always wanted to start a small business, or you’re a designer who helps brands with identity design and logos, you may want to attend this Bungkus.
During this talk you will learn:
- to which extent ethnography can be the foundation of branding
- how asking the right questions is really important when you’re either building a brand or helping someone in doing so
- to create a brand starting from questions and answering with drawings
About the speaker:
Anushka's passion for art and design began early. She was a nerdy kid who wanted answers to more than a fair number of questions. She grew up to become a Trans-disciplinary Designer with a specialization in Visual Communication Design. It was only when she began working with small businesses on their branding that she felt something more was needed. That's why she went on, pursuing a program in Entrepreneurship for Emerging Economies at the Stanford University. The Ethnography and Design Thinking tools she learned have defined her design practice from then on.
Presently, she is in Bali working on a book for five to eight year old kids that encourages them to ask the most important question: 'Why am I here?’