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Silver Island Jewellery is a one woman business, and the result of inspirations from a lifetime of travels around the world. The jewels contain every place Carla has been so fortunate to visit and experience, such as Brazil, Australia, France, Norway and Bali. Moreover, the aesthetic of these objects embrace a lifestyle made out of sun, sea, surf, and salty hair. For beach bums like Carla, this is an exclusive must have during sunny days.
The challenges Silver Island Jewellery is facing:
- no web traffic at all and consequently no sales and profit
- poor digital marketing – ads, social media (Facebook + Instagram).
- no idea how Facebook Business Manager works
- poor product description
- SIJ is not on google searching engine
- no engagement, no story telling
- the website is not complete and needs improvements
Main desired outcomes:
- people who have digital marketing skills, social media skills, search engines skills, business skills, web designers
- as much feedback as possible
- meet people with knowledge on google search engine
- get ideas to set a good business strategy as well as a good marketing strategy.
- share experiences